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Feb 2013 · eCommerce
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Jim Zirin speaks with Peter Georgescu.

Peter Georgescu came to the US in 1954 as a refugee from Communist Romania. Not speaking a word of English, he had to learn a lot quickly. Overcoming adversity, he attended Exeter, Princeton and Stanford Business and rose to the top at advertising agency Young & Rubicam. He has now written a blockbuster book about his life and tells Jim that there is a “constant choice” in our daily lives if we are to fulfill the American  dream. And he tells how he uses digital marketing to sell his book.

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