In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim Zirin how they did it with innately acquired marketing skills and amazing promotional instincts, and even disclose a few secrets that may guide others to a comparable success.
Trump has appeared to switch positions on North Korea, Russia, NATO, the Iran treaty, NAFTA, the climate change accord, Syria and dealing with dictators. Former Bush White House official and Deputy Secretary of State contender, Elliott Abrams, tells Jim Zirin that unpredictability in foreign policy is no vice, but inconsistency is no virtue.