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Jim Zirin speaks with Nina Zagat.

In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim Zirin how they did it with innately acquired marketing skills and amazing promotional instincts, and even disclose a few secrets that may guide others to a comparable success.

 

© Digital Age 2017